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December 19, 2006
For those who can't wait
A wine company out of Australia has introduced a revolutionary new solution that delivers the wine and a glass from which to drink it all in one package. Hardy Wine Company has unveiled a product it calls the "Shuttle," which reportedly is designed to be served in areas where glass is not permitted (makes sense); meet the needs of those who prefer "safe," sealed, single-serve containers in group situations (also makes sense); and enable quick delivery of large quantities of alcohol in crowd settings (kind of scary). But however you look at it, this product truly represents the innovation that characterizes the converting and packaging market. The delivery and usability of a product has become just as important as the quality of the product, and retailers are having to find ways to differentiate themselves to strengthen market share. I can just see the wealthy crowds picnicking at the symphony this summer with their wine Shuttles and single-serve string cheeses ...
- Keith Hevenor
Editorial/Conference Director
CMM International
Posted by webmaster#1 at December 19, 2006 03:35 PM
