« Home » November 2007
November 12, 2007
Emerging markets
Filed under: General Business Topics --- khevenor @ 12:52 PM
Much has been written about the competition from overseas service providers, but not much has been said about competition from overseas consumers. A recent article in Advertising Age magazine explains that as the spending power of consumers in emerging countries grows, marketing professionals are turning their attention to these high-growth areas and consumer packaged goods companies (CPGs) will be spending more of their marketing dollars overseas. Could this be a "double whammy" for U.S. converters and package printers? Not only will we see manufacturers looking for lower labor costs overseas, but we will see the design and marketing dollars that relate to those products moving as well. In the continued uncertainty of the U.S. economy, we can't afford to let any of this business slip away, so expertise, differentiation, and stellar customer service will be required to keep the work here. Will it work or is it too late?
- Keith Hevenor
Editorial/Conference Director
CMM International